As Senior Manager for Content Growth Marketing, I run YouTube growth, creator programs and influencer marketing for Simplilearn, across India and the US.
subscribers on the Simplilearn YouTube channel
creator videos executed in a single year
micro-influencer videos live within one month
influencer marketing owned across both markets
A selection of brand and creator videos from India and the US. Each one opens on YouTube.
BRANDHow To Introduce Yourself In Interview | Self Introduction In Interview For Freshers
INDIAIs Your ENGINEERING Degree USELESS Now?! | Warikoo Careers Hindi
INDIASHORTThis offer pushed Perplexity past ChatGPT overnight. Here's how
USAThe Fastest Way to Pivot Into AI in 2026 (From Beginner to Job-Ready)
INDIAHow I'd Learn AI If I Could Start Over
INDIAHIGH Paying Careers You Can Choose For 2026
USAAI Instead of a Degree: How to Build a $1B Company
INDIAWatch the video on YouTube
I own the channel's content strategy and publishing calendar. I study audience demographics, traffic sources and video rankings, and plan what we publish around YouTube SEO and the platform's current priorities.
I built Simplilearn's Shorts program from the ground up, from the first idea to a fully scaled, always-on content engine that runs alongside long-form videos.
I introduced the YouTube Shopping creators program at Simplilearn, so creators can promote courses directly and drive sales.
I own influencer marketing for both markets, from choosing creators to tracking performance. In one sprint we went live with 300 micro-influencer videos in a month.
I plan lead-generation campaigns with YouTube creators and track them against the revenue targets set for the YouTube program.
Demographics, traffic sources and video rankings show what the audience wants and where views come from.
I plan the video calendar around YouTube SEO, and check algorithm changes and priorities with the YouTube India team.
Creators, agencies and AI tools let a small team publish at volume. PR and Legal help close every agreement.
I work with the YouTube India team to understand algorithm changes and platform priorities, and turn them into changes to our channel strategy.
I work with the PR and Legal teams to draft, negotiate and close agreements and contracts with agencies and creators.
I use AI for content creation, video production workflows, marketing automation, research and day-to-day productivity.
