Channel launch
A new channel for Newton School of Technology
I scaled the main Newton School brand channel and launched a separate YouTube channel for the new Newton School of Technology vertical.
Result: a second brand channel, live
Results
What changed while I was there
30+
content creators managed across the YouTube ecosystem
1 → 2
YouTube channels: the brand channel plus a new one for Newton School of Technology
2
lead channels grown with agencies: YouTube and Instagram
9 mo
from Associate to Growth Marketing Manager
Channels
The brand channels I worked on
Popular campaigns
Campaigns I ran with creators and agencies
Each one opens on YouTube.
PODCASTRanveer Allahbadia · The Ranveer Show
Make FAST Money From Technology, AI, VR & Coding: Practical Tips by S. Maheshwari
SERIES · EP 1Alright! · Engineers Vs Placement
Episode 1, ft. Mugdha, Anushka, Rajat & Vikhyat
SERIES · EP 2Alright! · Engineers Vs Placement
Episode 2, ft. Mugdha, Anushka, Rajat & Vikhyat
Creator network
Creators I managed
Some of the 30+ creators I coordinated across Newton School's YouTube ecosystem.
What I built
Key projects
Creator operations
Running a 30+ creator network
I owned scheduling, creator coordination, workflows and performance tracking for more than 30 creators publishing for Newton School.
Result: 30+ creators coordinated
Production
Agency shoots across multiple locations
I worked with production and drama agencies from planning to shoot to post-production, and planned multi-location shoots with creators and the creative team to promote courses.
Result: course-promotion videos and branded series
Influencer marketing
Creator partnerships for brand awareness
I ran influencer campaigns and creator partnerships to build awareness for Newton School and Newton School of Technology, and to drive revenue.
Result: awareness and revenue from creators
Lead generation
More leads from YouTube and Instagram
I worked with agencies to grow lead generation on YouTube and Instagram, and supported traffic, audience growth and lead acquisition with the Content, Marketing and Product teams. I reported results to the Head of Marketing and found ways to cut costs and tighten operations.
Result: cost and operational savings, reported to the Head of Marketing
Roles
Two roles, one promotion
Nov 2022 – Aug 2023
Growth Marketing Manager
- Scaled the Newton School brand channel and launched a new channel for Newton School of Technology.
- Ran creator partnerships to build awareness for Newton School of Technology.
- Managed production and drama agencies end to end for course-promotion content.
- Owned the content calendar and planned multi-location shoots for stakeholders.
Feb 2022 – Oct 2022
Growth Marketing Associate
- Managed operations for 30+ content creators across Newton School's YouTube ecosystem.
- Ran influencer marketing campaigns to drive brand awareness and revenue.
- Worked with agencies to increase leads from YouTube and Instagram.
- Reported to the Head of Marketing and drove cost and operational optimisation.
